Staying in-Synk.
THE CHALLENGE
This brief was a self-initiated project. The goal of my chosen approach was to build confidence and motivation among athletes, using physical and interactive communications to achieve this.
3D PRINTING
I decided to 3D print the Synk Strap to get a better idea of how the design would work. After that, I arranged a photoshoot to help potential clients understand how the product would look and where it could be used.
THE CONCEPT
Users feel an absence of motivation and will download the Synk app to connect with others who share similar interests as them. Matching with other users to share similar health goals and hold each other accountable for working out.
After purchasing the SYNK strap will, it be used whilst doing their sport, to connect with others for socialisation and motivation, builds bonds and improves health.
